foodpanda
MAKE LIFE DELICIOUS
Regional: Singapore, Philippine, Malaysia, Taiwan, Hongkong.
Built around the insight that modern life is busy, unpredictable, and often overwhelming, Make Life Delicious reimagines foodpanda as more than a delivery service. From meals to fresh groceries, the brand becomes a welcome interruption—turning stressful, chaotic, or exhausting moments into something a little more delicious.
Across a series of five films, Pau Pau, foodpanda's iconic mascot, leads the charge as an unstoppable agent of joy—showing up whenever life needs a little more colour, comfort, or flavour. With perfectly timed deliveries of meals and groceries, Pau Pau turns everyday chaos into delicious moments, proving that sometimes all it takes is one tap to make life a whole lot better.
Six: If some of the online pieces look a little weird... don't worry. They're still WIP.
R.I.P
REST IN PITCH is the final resting place for ideas that never made it past the deck.
Under the same brief, we developed another concept called DOORS —
when life delivers drama to your doorstep, Foodpanda delivers something delicious.
A world where unexpected moments knock on our doors: awkward encounters, forgotten plans, and everyday dramas we never asked for. But among all the things that arrive, foodpanda is the one delivery everyone is always happy to welcome.
This idea never got to open the door.
But it will always have a place in my creative graveyard.
Six: This extends the house corridor to exaggerate how annoying it feels to leave the couch just to get food.
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Six: Endless stairs to show the true horror of carrying heavy grocery bags home.
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Six: The set design team built a special fridge for showing empty frige.
Six: The little fan girl finally gotten her photo with Henry Scholfield.
Six: This is how we shoot the kids running on ceiling scene. Look at her hair.
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