Six: After the Galaxy S24 global launch... somehow, I'm here again for S25. 😂
Another year, another phone, another shoot in Mexico, another Korean post-production... 

Launching Galaxy S25 Ultra with a focus on positioning Galaxy AI as an indispensable tool that is fundamental to people’s daily lives. The campaign included the hero film unveiled at Galaxy Unpacked, six feature films, and a wide range of social content, each designed to show how Galaxy AI helps people make the most of everyday moments.

To tie everything together, we created a cinematic universe of recurring characters who appeared across different films and platforms. Whether they were searching for a pet-friendly restaurant, translating a conversation, or using Circle to Search, each story demonstrated how Galaxy AI naturally fits into daily life. Consistent visual cues and recurring characters helped make the campaign instantly recognisable across social, digital, TV, and cinema.