LAUNCHED THE
SAMSUNG GALAXY
S24 PHONE GLOBALLY,
JUST LIKE THAT*
Samsung kicked off 2024 by ushering in a new era of mobile. Because they introduced the S24 series of phones, powered by #GalaxyAI.
So, as part of the campaign, we created a series of films that showed the world how Galaxy AI’s new features made doing epic things effortless. From easier ways to communicate, to awe-inspiring creativity that empower users, just like that.
These films were launched on television, outdoor, digital and social in over 50 markets.
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*hyperbolic
Galaxy S24 Ultra: Official Introduction Film | Samsung
Galaxy AI is finally here. Check out this epic demo of all that
you can do with the first Galaxy AI phone – the new S24 Ultra.
Grandpa must win, just like that
Feature: Text Translation
Summary your boss, just like that
Feature: AI Summary
Find that dog lamp, just like that
Feature: Circle to Search
Make it slow, just like that
Feature: Instant Slow-mo
Speak like a local, just like that
Feature: Call Translation
Reflections gone, just like that
Feature: Reflection Removal
Capture memories, just like that
Feature: 10x Zoom & AI Generative Edit