Furthering luxury brand Mulberry’s commitment to sustainability, we had the idea to launch a sub-brand named Zero – a line of bags that are crafted out of carbon neutral leather. 

Since its launch in 2010, the Lily has become one of Mulberry's most beloved styles. In 2022, we were invited to create a film for the launch of Lily Zero, a sustainable update to the iconic Lily style.

Lily Zero is the hero of a new era. We imagine the Lily living in harmony in a future inspired by the landscapes of the Metaverse with an unusual but wild nature, as a metaphor for a strong commitment to the environment.